SNB
← All workA tiered bank-card system that stays one premium brand.
The challenge
Span multiple tiers, yet read as one premium brand. Each tier distinct — without breaking the whole.
The approach
One card family, tiers set apart by restrained, premium cues rather than decoration. System over ornament, proven at the product level.
Context
SNB, one of Saudi Arabia’s largest banks: premium, corporate, high-trust. The brief — a tiered bank-card system.
Outcome
A range that reads as one premium family — each tier distinct, the whole unmistakably SNB. Difference and consistency, held at once.
- Client
- SNB
- Credit
- Brand Designer · Telfaz
- Sector · Market
- Banking · Saudi Arabia
- Year
- 2024
What was made
- Card system: product design
- Card system: visual identity
- AI photoshoot creation