Heli folders in black, marked with the glowing yellow pinwheel monogram.

Heli

← All work

Precision and progress for industrial-construction tech.

The challenge

Feel precise, progressive, and modern, not heavy and traditional like the sectors it serves.

The approach

A visual language of precision and progress, with order standing in for engineering rigour.

Company profile: why Heli.
Company profile: vision and mission.
Key visual: wordmark and pinwheel monogram.
Notepad.
Document folder.
Heli
Heli

Context

A technology company modernising construction and manufacturing through digital innovation.

Outcome

HELI reads like the technology company it is, not the industry it serves. Structure doing the signalling.

Client
Heli
Credit
Brand Designer · alpha studio
Sector
Industrial tech
Year
2024

What was made

  • Art direction
  • Brand identity
  • Visual identity
  • Editorial & layout

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