# SNB — ARHAFEZ

Canonical: https://arhafez.com/work/snb

A tiered bank-card system that stays one premium brand.

- **Client:** SNB
- **Credit:** Brand Designer · Telfaz
- **Sector · Market:** Banking · Saudi Arabia
- **Year:** 2024
- **By:** Abdulrahman Hafez as brand designer at Telfaz

## The challenge

Span multiple tiers, yet read as one premium brand. Each tier distinct — without breaking the whole.

## The approach

One card family, tiers set apart by restrained, premium cues rather than decoration. System over ornament, proven at the product level.

## Context

SNB, one of Saudi Arabia’s largest banks: premium, corporate, high-trust. The brief — a tiered bank-card system.

## What was made

- Card system: product design
- Card system: visual identity
- AI photoshoot creation

## Outcome

A range that reads as one premium family — each tier distinct, the whole unmistakably SNB. Difference and consistency, held at once.

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All work: https://arhafez.com/work · Next project: [Heli](https://arhafez.com/work/heli) · Contact: hi@arhafez.com