The Marine Majesty Galley lockup on deep sapphire silk.

Marine Majesty Galley

← All work

A restaurant brand built to hold from the plate to the uniform.

The challenge

Feel regal and calm, with one system across menu, table and staff.

The approach

An anchor that ends in a fish tail: the sea and the kitchen in one mark. Deep blue, silver and black carry it to every surface.

  1. 01Regal
  2. 02Maritime
  3. 03Timeless
The mark: a stylised anchor with a fish tail at its base.
Primary lockup with the line “Savor the Majesty of the Sea, Dine in Regal Splendor.”
The round emblem on Ocean Blue.
Clear space and minimum sizes.
The lockup on the four brand grounds.
Primary colours: Ocean Blue, Silver Mist, Midnight Sapphire.
Colour concept: fog on the ocean, the black sky at night, the blue of the deep.
Incorrect uses of the logo.
Emblem and patterned staff tie.
Business cards and branded plate.
Napkin band and cutlery wrap.
Logo beside the signature salmon dish.
Social posts on the brand grid.
Social posts with the lockup.

Context

A self-initiated concept for a fine-dining seafood restaurant, built as a full brand manual.

Outcome

One system, from strategy to tableware. Gold Winner, Gridliners Design Awards 2024 (Brand Identity Design, student category).

Client
Marine Majesty Galley
Credit
Brand Designer · ARHAFEZ
Sector
Seafood restaurant
Recognition
Gridliners 2024 · Gold Winner
Brand Identity Design, student category
Year
2024

What was made

  • Brand strategy
  • Logo & visual identity
  • Colour system
  • Brand guidelines
  • Tableware & uniform
  • Social design

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