# Heli — ARHAFEZ

Canonical: https://arhafez.com/work/heli

Precision and progress for industrial-construction tech.

- **Client:** Heli
- **Credit:** Brand Designer · alpha studio
- **Sector:** Industrial tech
- **Year:** 2024
- **By:** Abdulrahman Hafez as brand designer at alpha studio

## The challenge

Feel precise, progressive, and modern — not heavy and traditional like the sectors it serves.

## The approach

A visual language of precision and progress, with order standing in for engineering rigour.

## Context

A technology company modernising construction and manufacturing through digital innovation.

## What was made

- Art direction
- Brand identity
- Visual identity
- Editorial & layout

## Outcome

HELI reads like the technology company it is, not the industry it serves. Structure doing the signalling.

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All work: https://arhafez.com/work · Next project: [Ghadi Real Estate](https://arhafez.com/work/ghadi) · Contact: hi@arhafez.com