Abdulrahman Hafez
Brands built as systems
Strategic brand designer
strategy / identity / systems
ARHAFEZ
ARHAFEZ is the brand practice of Abdulrahman Hafez. Brands don’t fail at the logo. They fail without a system. I build the system first, then design it.
More about me →
Before anything is designed, or when something feels off and you don’t know why.
You get- Brand audit
- Strategic diagnosis
- Prioritised recommendations
Strategy, identity and guidelines as one project, for founders building the brand properly, once.
You get- Brand strategy & positioning
- Visual identity & logo
- Brand guidelines & templates
- Core applications
When the company has moved on and the brand still describes the old one.
You get- Repositioning
- New identity
- Rollout plan
A retained partner who keeps every new touchpoint on-system: campaigns, shoots, profiles and decks.
You get- Art direction & key visuals
- Editorial & layout
- Reviews & new touchpoints
Have a brand to build?
I read every brief myself and reply within two working days.
Thanks, it reached me.
A confirmation is on its way to your inbox. I read every brief myself and reply within two working days.
- 01I read your brief and look at your brand as it is today.
- 02I reply by email with a few questions, or a time for a short call.
- 03If we are a fit, you get a proposal with scope, timeline and price.
